Simone Biles’ “Taste of Gold” Tex-Mex restaurant is planned for Houston’s Bush Airport Terminal A

A celebrity-backed concept joins a broader airport dining overhaul

Olympic gymnast and Houston native Simone Biles is expanding her brand into food service with a planned airport restaurant at George Bush Intercontinental Airport (IAH). The concept, named “Taste of Gold,” has been announced as a Tex-Mex dining venue slated for Terminal A near Gate A8.

The restaurant is being developed as a partnership with hospitality group The Playmakers Group. Project details released with the announcement describe a sit-down dining experience built around Tex-Mex flavors and a menu intended to include signature items tied to the concept’s branding.

Location, timeline, and what is confirmed so far

“Taste of Gold” is under construction in IAH’s Terminal A and has been described as targeting an opening in the first quarter of 2025. Public dining guides and local reporting later indicated the opening had not occurred by mid-2025, underscoring that the schedule has been subject to change as construction and concession buildouts continue.

As of the latest verified public updates available, the restaurant has been positioned as an airport-only location rather than a standalone street-front opening. No final menu, pricing, operating hours, or exact opening day has been publicly confirmed in official project materials. The concept name and location within Terminal A, however, have been consistently identified across official airport communications and subsequent coverage.

How it fits into Houston airports’ concession strategy

Biles’ restaurant is part of a larger shift at Houston’s airports toward showcasing recognizable local and Texas-based brands, a strategy that has accelerated alongside terminal renovations and refreshed concessions programs. Houston’s airport system has recently highlighted multiple new dining openings and planned concepts intended to broaden choices beyond quick-service staples.

For IAH, the placement near Gate A8 targets a high-traffic domestic terminal environment where passengers typically seek a mix of fast service and sit-down options during connections and delays. The concept’s Tex-Mex focus also aligns with the regional food identity that many airports increasingly emphasize to differentiate themselves from standardized national chains.

What travelers should expect next

• Construction completion and an announced opening date for “Taste of Gold” in Terminal A.
• Release of a finalized menu and service format details (counter service vs. table service, bar program, and hours).
• Clarification on whether the restaurant remains exclusive to the airport or expands beyond IAH.

With “Taste of Gold,” the most concrete elements remain the concept name, its Tex-Mex positioning, and its planned location inside IAH’s Terminal A near Gate A8; remaining operational details depend on the final buildout and launch schedule.

Until an opening date is formally posted, passengers transiting Terminal A should expect the space to remain in development and plan dining around currently operating concessions.